This course introduces media, communications, and public relations professionals to how Artificial Intelligence (AI) and Generative AI can be applied responsibly to enhance content creation, storytelling, audience engagement, and operational efficiency. Designed for non-technical and cross-functional learners, the course focuses on AI awareness, sector-specific use cases, and hands-on application using conversational AI tools (such as ChatGPT or Gemini) and simple, no-code automation workflows.
The course emphasizes creativity, accuracy, ethics, and trust in media and communications. It is structured into three progressive micro-courses—Fundamental, Intermediate, and Hands-On—allowing learners to understand where AI fits into media and communications workflows and how it can be applied ethically and effectively without replacing human judgment or editorial standards.
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WeCloudData programs are designed to scale with your organization, adapt to your business needs, and deliver practical, role-based skills that teams can apply immediately.
