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Data Analytics in Marketing and CRM

Capstone Project
Specialized
Fully Ready

About the Course

This is a project-focused course introducing data-driven marketing strategies through CRM and campaign performance analytics. Students explore customer segmentation, lifetime value modeling, and A/B testing using real datasets and guided mini-projects. The course concludes with capstone projects simulating real-world challenges in marketing analytics.

Learning Outcomes

By the end of this course, participants will be able to:

  • Understand the role of CRM data in shaping marketing strategy
  • Use Excel, SQL and Python to derive and communicate marketing insights
  • Analyze campaign performance using real-world customer data
  • Apply key techniques including segmentation, CLV modeling, and A/B testing
  • Deliver actionable recommendations through applied analytics projects

Curriculum

Tools

Microsoft Excel
SQL
DataGrip
Python
Anaconda
Jupyter Notebook
Google Colab
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STUDENT REVIEWS

What our graduates are saying

I had an incredible experience at this data science bootcamp! Coming in with no prior knowledge, I was amazed at how quickly I gained a solid understanding of the field. The curriculum is intensive and hands-on, allowing me to learn real, applicable skills through working on real client projects. The staff are exceptionally supportive and always ready to help. This bootcamp truly transformed my career path, and I couldn’t be more grateful for the knowledge and confidence I’ve gained. Highly recommended for anyone looking to break into data science!

My experience was awesome. I was taught by professional data engineers who shared their insights based on their professional experience. The topics covered are relevant to what employers are looking for and I enjoyed hands-on projects. I learned all the skills I needed to be a data engineer and I got a full-time offer as a data engineer, thanks to the mentors from WecloudData. I highly recommend this program. I was able to land interviews at Amazon, Yelp, CI Financial e.t.c

Deciding to go with WeCloudData was one of the best decisions I made during my career switch. Their Bootcamps are intense but they get you where you need to go. The instructors are amazing and the TAs very knowledgeable. Their client projects taught me a lot even after the bootcamp was done. I was able to land my current job thanks to the skills and training from the course.

I had the pleasure of attending WeCloudData’s Data Fundamentals bootcamp, which was fantastic. The highly qualified instructors used cutting-edge teaching techniques that greatly facilitated understanding the logic of coding and programming. They carefully progressed us from fundamental to more complex subjects, avoiding any feeling of overload. I wholeheartedly endorse this course for anyone hoping to become a data analyst—it’stheonly one you’ll need. The teachers are very outstanding!

This bootcamp provided me with the necessary technical skills and industry knowledge to secure a data job. The instructors are knowledgeable and shared everything they know to help me achieve my goals. The TAs are resourceful and patient answering my questions. The projects in the bootcamp enhanced my knowledge and impressed interviews. This is a wonderful bootcamp if you are looking to either imporve your skills or switch career!

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Common Questions

Find answers to your questions about the Learning Track
  • Standard Courses: Focused, short courses that build foundational or intermediate skills through hands-on exercises, enabling you to apply what you learn immediately.
  • Track Courses: Structured learning paths that guide you from beginner to advanced levels. They include practical projects that integrate multiple tools and workflows, aligned with industry best practices, helping you gain the skills and confidence to tackle real-world challenges.

No. Track Courses are only accessible through the Professional or Unlimited+ subscription plans.

  • Standard Plan gives you access to all Standard Courses.
  • Professional Plan gives you access to both Standard and Track Courses within your chosen domain.
  • Unlimited+ Plan provides full access to all courses — both Standard and Track — across all domains.

 

Yes, all courses are designed to be self-paced. Learn when it fits your schedule.

Each course includes prerequisites if needed. Many Standard Courses are beginner-friendly.

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If you have other queries or specific concerns, don’t hesitate to let us know. Your feedback is important to us, and we aim to provide the best support possible.

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