View Plans
WCD Logo-Transparent
View Brochure
Sign Up Now

Data Analytics in Marketing and CRM

Capstone Project
Specialized
Fully Ready

About the Course

This is a project-focused course introducing data-driven marketing strategies through CRM and campaign performance analytics. Students explore customer segmentation, lifetime value modeling, and A/B testing using real datasets and guided mini-projects. The course concludes with capstone projects simulating real-world challenges in marketing analytics.

Learning Outcomes

By the end of this course, participants will be able to:

  • Understand the role of CRM data in shaping marketing strategy
  • Use Excel, SQL and Python to derive and communicate marketing insights
  • Analyze campaign performance using real-world customer data
  • Apply key techniques including segmentation, CLV modeling, and A/B testing
  • Deliver actionable recommendations through applied analytics projects

Curriculum

  • Chapter 1: Getting Started with Marketing and CRM Analytics

    Overview:

    In this chapter, participants will be introduced to the fundamentals of marketing and CRM analytics. They will learn about customer data, KPIs, and marketing metrics, and explore the role of CRM systems in driving customer engagement and campaign effectiveness.

    Topics to Cover:

    • Introduction to Marketing & CRM Analytics
    • Understanding customer data, KPIs, and marketing metrics
    • Exploring CRM systems and their role in marketing
  • Chapter 2: Analyzing Credit Limit Marketing Campaigns

    Overview:

    In this chapter, participants will learn how to evaluate the performance of marketing campaigns. They will analyze engagement levels, approval rates, and ROI, applying their knowledge in a hands-on project focused on credit limit increase campaigns.

    Topics to Cover:

    • Evaluating campaign performance
    • Analyzing engagement, approval rates, and ROI
    • Project: Credit Limit Increase Campaign
  • Chapter 3: Customer Lifetime Value (CLV) Modeling and Application

    Overview:

    In this chapter, participants will explore the concept of Customer Lifetime Value (CLV). They will learn calculation methods, segment customers based on predicted value, and apply CLV modeling to real-world marketing use cases.

    Topics to Cover:

    • Understanding CLV concepts and calculation methods
    • Segmenting customers based on predicted value
    • Project: CLV Modeling – Online Retailer
  • Chapter 4: Capstone Project – A/B Testing Email Campaigns

    Overview:

    In this chapter, participants will apply their analytics skills to support an email marketing campaign. They will use CRM data to segment leads, design balanced control and test groups, and evaluate campaign performance using engagement metrics.

    Topics to Cover:

    • Supporting an email marketing campaign using CRM data and KPIs
    • Segmenting leads into balanced control and test groups
    • Analyzing performance with open, click-through, and conversion rates
    • Delivering final lists, performance reports, and SQL scripts
    • Project: The Globe and Mail Email Campaign Optimization
  • Chapter 5: Capstone Project – Marketing Analytics

    Overview:

    In this chapter, participants will design and execute a full-scale marketing analytics project. They will create a data-driven campaign strategy for a new credit card offer, segment customers using multiple data dimensions, and optimize outreach across channels through testing and reporting.

    Topics to Cover:

    • Designing a data-driven campaign strategy for a new credit card offer
    • Segmenting customers by demographic, financial, and behavioral data
    • Planning outreach across multiple marketing channels
    • Setting up A/B testing groups for campaign optimization
    • Analyzing and delivering contact lists by channel with treatment/control design
    • Project: Metro Trust Bank Credit Card Campaign Optimization

Tools

Microsoft Excel
SQL
DataGrip
Python
Anaconda
Jupyter Notebook
Google Colab
Ready to start learning?

Get access to top-rated courses, real projects, and job-ready skills.

Sign Up Now
Have questions?

We’re here to help. Talk to our advisors. 

STUDENT REVIEWS

What our graduates are saying

I had an incredible experience at this data science bootcamp! Coming in with no prior knowledge, I was amazed at how quickly I gained a solid understanding of the field. The curriculum is intensive and hands-on, allowing me to learn real, applicable skills through working on real client projects. The staff are exceptionally supportive and always ready to help. This bootcamp truly transformed my career path, and I couldn’t be more grateful for the knowledge and confidence I’ve gained. Highly recommended for anyone looking to break into data science!

My experience was awesome. I was taught by professional data engineers who shared their insights based on their professional experience. The topics covered are relevant to what employers are looking for and I enjoyed hands-on projects. I learned all the skills I needed to be a data engineer and I got a full-time offer as a data engineer, thanks to the mentors from WecloudData. I highly recommend this program. I was able to land interviews at Amazon, Yelp, CI Financial e.t.c

Deciding to go with WeCloudData was one of the best decisions I made during my career switch. Their Bootcamps are intense but they get you where you need to go. The instructors are amazing and the TAs very knowledgeable. Their client projects taught me a lot even after the bootcamp was done. I was able to land my current job thanks to the skills and training from the course.

I had the pleasure of attending WeCloudData’s Data Fundamentals bootcamp, which was fantastic. The highly qualified instructors used cutting-edge teaching techniques that greatly facilitated understanding the logic of coding and programming. They carefully progressed us from fundamental to more complex subjects, avoiding any feeling of overload. I wholeheartedly endorse this course for anyone hoping to become a data analyst—it’stheonly one you’ll need. The teachers are very outstanding!

This bootcamp provided me with the necessary technical skills and industry knowledge to secure a data job. The instructors are knowledgeable and shared everything they know to help me achieve my goals. The TAs are resourceful and patient answering my questions. The projects in the bootcamp enhanced my knowledge and impressed interviews. This is a wonderful bootcamp if you are looking to either imporve your skills or switch career!

Recommended if you're interested in Data Analytics in Marketing and CRM
Standard Course

AI Automation

Standard Course

Introduction to GitHub Actions

Standard Course

GCP Fundamentals

Standard Course

Introduction to Large Language Models

Learning Track

DevOps Engineering Track

Learning Track

MLOps Engineering Track

Learning Track

Cloud Engineering Track

Learning Track

Artificial Intelligence (AI) Engineering Track

Common Questions

Find answers to your questions about the Learning Track
  • Standard Courses: Focused, short courses that build foundational or intermediate skills through hands-on exercises, enabling you to apply what you learn immediately.
  • Track Courses: Structured learning paths that guide you from beginner to advanced levels. They include practical projects that integrate multiple tools and workflows, aligned with industry best practices, helping you gain the skills and confidence to tackle real-world challenges.

No. Track Courses are only accessible through the Professional or Unlimited+ subscription plans.

  • Standard Plan gives you access to all Standard Courses.
  • Professional Plan gives you access to both Standard and Track Courses within your chosen domain.
  • Unlimited+ Plan provides full access to all courses — both Standard and Track — across all domains.

 

Yes, all courses are designed to be self-paced. Learn when it fits your schedule.

Each course includes prerequisites if needed. Many Standard Courses are beginner-friendly.

Still have questions?

If you have other queries or specific concerns, don’t hesitate to let us know. Your feedback is important to us, and we aim to provide the best support possible.

Contact Us

Your Learning Journey Awaits 🚀

Grow your skills, build projects you’ll be proud of, and unlock new opportunities — all at your pace.

Get Started Now
WeCloudData

WeCloudData is the leading data science and AI academy. Our blended learning courses have helped thousands of learners and many enterprises make successful leaps in their data journeys.

Sign up for newsletter

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Programs
Corporate Services
Resources
Company
Let’s Connect!
Facebook-f Twitter Linkedin Instagram Meetup

Canada:

180 Bloor St W #1003

Toronto, ON, Canada M5S 2V6

US:

16192 Coastal Hwy

Lewes, DE 19958, USA

info@weclouddata.com

Download Data Analytics in Marketing and CRM Course Package